If you want to “sell” anything—products, services, ideas—you need to know what people want.

More specifically: what problems they want solved in their life.

There are a bunch of ways you can do this.

• You can guess.
• You can run a survey.
• Or you can ask ChatGPT to "come up with problems."

While these “work”…

The best thing you can do is talk to a real human.

But most people don’t have the time.

So the next best option is to listen in on your target audience where they already hang out. And there is no better place than on Reddit—”the internet’s water cooler.” There are over 57 million active users and 100 million subreddits where they hang out. That’s a lot of conversations for you to eavesdrop on for every topic imaginable.

The beautiful part?

You’re hearing real people, in their own words, talk about what’s bothering them.

You can use this for:

• Writing better hooks and emails
• Validating product ideas
• Building high-converting landing pages
• And anywhere else you need to speak to pain

Here’s how it works:

Step 1: Choose Your Keywords

Step 2: Find High-Engagement Reddit Threads