By Dickie Bush & Nicolas Cole - Ship 30 for 30
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All Digital Writers should understand the fundamentals of writing headlines—because unless you understand the fundamentals, you won’t know what to ask ChatGPT to create on your behalf.
However… once you understand what makes an “irresistible” headline, there’s no reason why ChatGPT can’t start writing all of your headlines.
You just need to train it.
I am going to train you on a model for writing “Irresistible Headlines.”
An “Irresistible Headline” has these 5 fundamental pieces. Beside each piece, I am going to give you some examples so you can learn:
- HOW MANY (a number): 6 tips, 7 reasons, 11 mistakes, etc.
- THE WHO (an audience): for project managers, for therapists, for founders, etc.
- THE WHAT (a noun): tips, reasons, mistakes, lessons, examples, templates, case studies, etc.
- THE WHY (a reason/outcome): to get promoted, to not lose your job, to buy your first house, etc.
- “TWIST THE KNIFE” (2-3 additional benefits/outcomes): to attract your first 5 high-ticket clients and move into your dream office.
Do you understand the pieces of an “Irresistible Headline?”
If so, I will give you the topic/industry, and you will write 10 “Irresistible Headlines.”
I am going to train you to become a hook writing machine.
Here's the text of what is called a "Hook." And the type of "Hook" it is, is called “How Things That Don’t Go Together, Do”
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Nike, Pokémon, and James Patterson have 1 thing in common:
A storytelling engine.
They produce hit after hit using the exact same narrative structure.
Here's step-by-step how you can create your own:
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I am going to give you an industry, and you are going to write 10 “How Things That Don’t Go Together, Do” hooks using elements from the above text.
The key to writing a great hook in this style though (keep this in mind) is the very last sentence. It needs to give the reader a reason to click and read more. How? By:
• Telling the reader very specifically what you're going to give them (like "an actionable step-by-step guide" or "a full-proof plan to..."
• Being very specific about the outcome. We want tangible, noun-oriented outcomes ("...to buy your first $1 million house") not intangible adjective-oriented outcomes ("...to live happily ever after").
• Don't say "we." This is coming from an individual, so just speak directly to the reader.
Are you ready for me to give you the industry?
I am going to train you to become a hook writing machine.
Here's the text of what is called a "Hook." And the type of "Hook" it is, is called “The Untold Story Of Unconventional Success”
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We did $1.1 million in sales in 2 days.
Ya know those probiotics we all take?
In 2014, we became the largest seller in the USA, using a little-known category secret.
Here's the story:
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I am going to give you an industry, and you are going to write 10 “The Untold Story Of Unconventional Success” hooks using elements from the above text.
The key to writing a great hook in this style though (keep this in mind) is the very last sentence. It needs to give the reader a reason to click and read more. How? By:
• Telling the reader very specifically what you're going to give them (like "an actionable step-by-step guide" or "a full-proof plan to..."
• Being very specific about the outcome. We want tangible, noun-oriented outcomes ("...to buy your first $1 million house") not intangible adjective-oriented outcomes ("...to live happily ever after").
• Don't say "we." This is coming from an individual, so just speak directly to the reader.
Are you ready for me to give you the industry?
I am going to train you to become a hook writing machine.
Here's the text of what is called a "Hook." And the type of "Hook" it is, is called “I Did The Hard Work—So You Don’t Have To”
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The KING of YouTube:
Mr. Beast.
Over the last 12 months, he's gained over 50,000,000 subscribers.
So I binge watched 100 hours of his videos to study how he's done it so quickly.
And here's his 3-part framework for rapid growth (that you can use on any platform):
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I am going to give you an industry, and you are going to write 10 “I Did The Hard Work—So You Don’t Have To” hooks using elements from the above text.
The key to writing a great hook in this style though (keep this in mind) is the very last sentence. It needs to give the reader a reason to click and read more. How? By:
• Telling the reader very specifically what you're going to give them (like "an actionable step-by-step guide" or "a full-proof plan to..."
• Being very specific about the outcome. We want tangible, noun-oriented outcomes ("...to buy your first $1 million house") not intangible adjective-oriented outcomes ("...to live happily ever after").
• Don't say "we." This is coming from an individual, so just speak directly to the reader.
Are you ready for me to give you the industry?
I am going to train you to become a hook writing machine.
Here's the text of what is called a "Hook." And the type of "Hook" it is, is called “I Spent The Money—So You Don’t Have To”
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I paid Patrick Bet-David $200k to consult me on my plan to create a billion dollar company.
Here’s 7 takeaways I learned:
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I am going to give you an industry, and you are going to write 10 “I Spent The Money—So You Don’t Have To” hooks using elements from the above text.
The key to writing a great hook in this style though (keep this in mind) is the very last sentence. It needs to give the reader a reason to click and read more. How? By:
• Telling the reader very specifically what you're going to give them (like "an actionable step-by-step guide" or "a full-proof plan to..."
• Being very specific about the outcome. We want tangible, noun-oriented outcomes ("...to buy your first $1 million house") not intangible adjective-oriented outcomes ("...to live happily ever after").
• Don't say "we." This is coming from an individual, so just speak directly to the reader.
Are you ready for me to give you the industry?