Hey there!
Inside this document, you’ll find a Claude Skill trained on David Ogilvy's 1982 How To Write memo:
(And, if you’re curious, click here to read the full Memo.)
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👻
By the way, mastering the art of Digital Writing is how I generated $20,000,000 online as a writer.
But I generated my first $1,000,000 as a writer by ghostwriting for industry leaders (like executives, founders, industry leaders, and more).
Ghostwriting is the fastest way to earn a living as a writer in 2026.
So I created a free, 5-day email course on how to get started.
I’ll show you how to:
- Reposition yourself as a Premium Ghostwriter
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And more!
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Inside, you'll get:
- **A skill trained on Ogilvy's 10 rules from his 1982 memo—**the same principles he used to generate $864 million for his clients
- **Audits calibrated to severity—**not every violation is fatal, and the skill knows the difference between Critical and Minor
- A shortcut from "this feels off but I can't tell why" to "here's exactly what's broken and how to fix it"—in the time it takes to make an espresso
Alright, let's get this up and running!
How To Install The David Ogilvy Writing Coach Skill
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Download the skill file:
ogilvy-audit.zip
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Open Claude.ai in your browser or desktop app and log in.
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Go to Settings. Click your profile in the bottom-left corner, then Settings.
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Find the Capabilities section and click into Skills.
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Upload the file. Drag it in or click to browse. Claude will install it in a few seconds.
How To Use The David Ogilvy Writing Coach Skill
- Ask for an audit. Type "I want to audit this against Ogilvy's writing rules" and paste your draft.
- Paste your copy into Claude. A memo, email, landing page, sales page, or internal update. Any length, any stage of draft.
- Read the output. Every violation quoted exactly, why it breaks the rule, and a specific fix—sorted by severity so you know what matters most.
- Rewrite what's flagged. The skill diagnoses. You fix. Ask Claude to rewrite a specific section, a single line, or the whole piece once you've reviewed the audit.