No “Best product ever!” stuff. The longer the text the better!
The more your customer writes, the more they are telling you exactly how to market your product. When someone takes the time to write a paragraph explain a result they got from using your product, it is rich with marketing material. Quotes, transformations, specific details, all of it is gold!
Time to go panning for gold.
You can discern the transformation on your own, OR you can use the power of ChatGPT and its understanding of human psychology to pull out ALL of the nuances in a testimonial for you.
Noe: You can ask ChatGPT to execute a task, like “name the transformations in this testimonial.” But what works better, is being clear about the type of “thing” you want. For example, we wanted ChatGPT to identify a transformation, but not just any transformation. We wanted one a transformation that “stressed the most impactful change and significant improvements made.”
Here’s the prompt:
I am going to give you a customer testimonial for my {Product/Service}.
You are going to do the following:
1. Name name the specific "wins" this testimonial highlights, in a bulleted list, using 10 words or less or per bullet.
2. Name the obstacles, fears, frustrations, pains, or problems the “win” in this testimonial would solve or show how to overcome/fix, in a bulleted list, using 10 words or less or per bullet.
3. Name the 5 most striking transformations before and after the customer's experience. Stress the most impactful change, demonstrating the significant improvements made, by comparing the past situation and the positive results achieved. Use 12 words or less. Use language from the testimonial. For example, from {old identity} with {a problem} to {desirable outcome} with {resulting benefit}.
Do you understand?
We asked ChatGPT to write an email using the testimonial framework outlined above.
All you need is the testimonial, your customer’s name, the name of your product or service, and the prompt. ChatGPT will take care of the rest!
And like a good intern—ChatGPT did 80% of the work for us.
Here’s the prompt:
Write an 800 word customer success story email.
Highlight how [customer name] used [product/service] to [achieve transformation]. [Customer Name] is [Why their story matters. e.g. - successful student].
Testimonial:
[The testimonial]
Email Structure:
Section 1: Name the obstacle/fear this “win” would solve or show how to overcome/fix.
- Engage the audience with a striking, desirable situation related to the topic.
- Address potential skepticism or doubts that the audience might have about the situation.
Section 2: “Anyone can solve this obstacle/fear…. IF” → if they understand/do X.
- Assert that anyone can achieve the situation given certain knowledge or skills.
- Strengthen the assertion by providing an example of someone who succeeded using the mentioned knowledge/skills.
Section 3: Here's why
- Lay out the guiding principles or steps leading to the desirable situation.
- Encourage self-reflection through a question that highlights possible obstacles the audience might be facing.
Section 4: Here's what's currently holding you back
- Identify and address the main challenges that your target audience may encounter.
Section 5: Here's how we help you solve this obstacle/fear
- Propose a solution to the identified challenges and outline its benefits.
- Assure the audience that achieving the desirable situation is possible for anyone.
- Substantiate your assurances with evidence or statistics showing the success of the proposed solution.
Section 6 CTA
- Encourage the audience to take the next step towards their goals.
So, we asked for a tweet.
