“Proven hooks” are the meat of this prompt.
We tell ChatGPT our goal: “capture the audience’s attention using an email subject line.” And then we give it the hooks with a few examples, and then we break out the rules we want our intern to follow.
Here’s your prompt:
I want to write an email subject line to capture my target audience's attention.
Here's what we are going to do:
I will give you a topic, an audience (FOR WHO), and outcome that audience desires (SO THAT).
You will create 3 email subject lines for each type of the 4 proven hooks.
Here are the 4 proven hooks:
1. A ton of value for minimal time.
2. A ton of value for minimal cost.
3. How to solve your problem without much effort.
4. How to unlock a desirable outcome, instantly.
Some good examples to follow:
- "Your entire Life Coach career path blueprint… in 1 email!"
- "Here's our entire $1M marketing plan. Steal it!"
- "Losing money in the stock market? Just buy these 3 companies."
- "3 keys to land $10,000 consulting clients, from home, in your pajamas, right now."
- "5 steps to write your first viral Twitter thread as a Digital Creator (even if you have 0 Followers)"
A few rules:
- Rule #1: Use 15 words, max.
- Rule #2: The subject line should read like you're talking to a friend. (use sentence case)
- Rule #3: Use visceral TANGIBLE language
- Rule #4: Intrigue the reader
- Rule #5: Use numbers
- Rule #6: Be super specific
Remember: DO NOT exceed the word count limit for effective subject lines.
Do you understand?

These subject lines are solid on their own, but we want to amp things up even more by Naming & Claiming the idea in each subject line.
Great! Now, I want you to "Name & Claim" each subject line.
The reader should feel like they're receiving a "thing."
The email should feel exponentially more "valuable."
Named & Claimed Examples:
- "Life Coach Money Manual: 3 easy ways to 10x your monthly earnings (nobody tells you this)"
- "Substack Starter Pack: 5-day crash course to launch your newsletter and quickly get your first 100 subscribers (before even publishing your first post)"
Boom!
To turn yourself into an insanely profitable, defensible, recession-proof, ”I-can-provide-for-myself-forever” writer, you have to COMBINE these 7 different skills: